INJAZ Business Leaders Campaign (BLC)
Summary: The Business Leaders Campaign (BLC) is an extracurricular program for ninth, tenth, and eleventh graders that invites business and social leaders from around Jordan to share their success stories with students. The program seeks to motivate and inspire youth to pursue their dreams by exchanging ideas and experiences with renowned guest speakers. --- The INJAZ Business Leaders Campaign (BLC) seeks to address the trend identified within Jordan of youth feeling unmotivated and uninspired due to the cultural notion that little mobility exists in Jordanian society. The BLC seeks to break this stereotype by showing students that they too can achieve success no matter what obstacles they face. The BLC is an extracurricular program f...
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Description of Scale and Reach
First implemented in the 2008/2009 academic year, the BLC program reached 5,148 students and has since grown to reach approximately 6,500 students per year for the last 3 years.