Sementes Brilhantes (Bright Seeds)

Sementes Brilhantes equips caregivers in public childcare centers with the pedagogical tools and support needed to deliver proven methods for promoting early childhood development.
2015Brazil

CEI Plus Status

Program Results Status
Monitoring and Evaluation Reporting

Location Data

São Paulo São PauloUrban

Through the Sementes Brilhantes methodology, caretakers are empowered and equipped with tools to stimulate child development during the first 1,000 days. Sementes Brilhantes is currently used in three childcare facilities located in highly vulnerable communities. The Sementes Brilhantes toolkit includes 48 lesson plans, supporting materials and a teacher-empowerment philosophy that can be integrated into existing childcare programs.

Sementes Brilhantes’ multi-disciplinary stimulation methodology has been used by the Steps Baby Lounge Early Childhood centers for over 14 years, and has a proven record of increasing cognitive and socio-emotional development by stimulating the prefrontal cortex. Three modules are included in the program: (1) Psychomotricity skills: develops fine and gross motor skills; (2) Music Sensitivity: builds language and listening skills, as well as sensory perception, and the concept of time-space; (3) Artful Expression: encourages creativity, social skills, language development, an understanding of one’s senses, concept development, tactile discrimination and visual memory. Each module is delivered through 16 easy-to-use lesson plans.

Sementes Brilhantes is a year-long pilot initiative of the Steps Baby Lounge Social Impact Program. With seed funding, Sementes Brilhantes will become an independent company in 2016 and focus on transitioning to scale. The methodology is designed to be applicable in a variety of childcare settings and replicable in many socioeconomic contexts.

A salesforce will spread the Sementes Brilhantes methodology and toolkit using a relationship marketing model. In this model, the system will be sold directly to childcare programs with a focus on customer satisfaction. Educators using the system will be supported through ongoing coaching, recognition, empowerment, and community engagement. In turn, educators will advocate for Sementes Brilhantes within the childcare community. Sementes Brilhantes will be the first to use this dissemination model in Brazil’s early childhood education market.
 

 

The program is supporting educators in the delivery of proven methods for promoting child development by providing tools and an integrated support system. The system is prepared to scale through a relationship marketing model new to childcare in Brazil.Sementes Brilhantes’ key challenge is obtaining seed funding for the creation of a taskforce to validate revenue streams, develop a digital teacher-coaching platform and negotiate decreased taxes on materials that must be imported.

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