Due to the insufficient learning that occurs in many Egyptian classrooms, even very poor families have turned to expensive, private tutoring. Nafham ("we understand" in Arabic) provides an alternative solution: students can access education in a free and simple way while getting excited about learning and supporting their peers.
Nafham is a free, online platform of educational video content based on the Egyptian curriculum for students in kindergarten through 12th grade. More than 10,000 videos currently cover about 75% of the national curriculum and include aggregated content, videos produced in-house, and crowd-sourced material, all sorted by grade, subject, and academic term. Nafham actively promotes its crowd-teaching model which allows anyone - student, parent, teacher - to submit a video explaining a lesson or problem.
Nafham recently expanded its content to include video lessons of the Syrian curriculum for children who are missing school but might have access to internet.
Nafham also hosts a monthly competition to encourage peer education. Users earn points for uploading videos and additional points based on the quality of the instruction and visual components.
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CEI approaches in action
In addition to the more than 10,000 students who have created a Nafham account ("learners served"), the site boasts more than 100,000 unique visitors.
There are more than 10,000 videos available on Nafham that cover about 75% of the Egyptian curriculum. These include content compiled from outside sources, more than 1,500 videos produced in-house, and more than 3,000 videos created by crowd-teaching.
More than 1,000 videos on Nafham cover about 35% of the Syrian curriculum.
Nafham began as a start-up with Flat6 Labs, a business incubator operating out of Cairo, in early 2012. After only 3 months, Nafham became independent. Since late 2012, Nafham's website traffic has grown by about 75% each month.
Nafham's growth strategy involves expanding access to other technological devices as well as other student populations. In partnership with Samsung, Nafham recently released a smart TV app, and is working to promote similar forms of delivery, such as a mobile app. Nafham is also working to expand its coverage of the Syrian curriculum. In order to better support students' learning, Nafham aims to create assessment tools for users to measure their progress.
Monitoring & Evaluation
Nafham currently tracks standard website traffic such as unique visitors, subscribed users, number of hits, and page views. While users are not required to subscribe in order to view and submit video content, Nafham actively encourages users to create accounts and access additional benefits through the site. In addition, Nafham plans to create assessments so students can track their own progress. Currently, students can only select a button to indicate that they "understand" a video lesson.