Magic English

The program offers a high-impact, low-cost English language learning solution for students from rural, semi-urban, and urban contexts through the Karadi Path methodology, based on the mother tongue learning process and is effective in non-English environments where the teachers themselves do not have high levels of English language proficiency.
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Year launched: 
2011
Launch country: 

CEI Plus Status

Program Results Status
Monitoring and Evaluation Reporting
Primary Approach: 
Implementer: 
Karadi Path Education Company Private Limited
Primary Topic: 
Education level (ISCED): 

Location Data

State/Province: 
Tamil Nadu, Karnataka, Goa, Telangana, Andhra Pradesh, Maharashtra, Gujarat, Kerala
Geography type: 
Program Description: 

The Karadi Path methodology has been developed on the basis of the mother-tongue learning process and the uniqueness of Indian multilingualism that involves acquiring an entire language through a purely experiential and completely non-instructional process within the clasroom sets. Karadi Path is an approach to learning language in India and around the world. 

These are some unique features of the program: 

  • It helps a child who does not know English gain basic proficiency in understanding, speaking, and reading English in just 96 hours. 
  • The program facilitates teachers who do not have high proficiency in English. 
  • The entire program and English proficiency are delivered at a cost as low as Rs 300 per student at scale. 

The program is offered to students through schools and partners with government education departments in different states. The focus is on private schools in rural, semi-urban, and urban areas. 

The Karadi Path Magic English program is currently being implemented in more than 370 schools, both private and government, and has reached out to more than 79,000 children across eight states in India. The program has trained more than 3,300 teachers on the methodology. 

Highlighting Innovation: 
The program is an indigenously developed language-learning solution that reconstructs the intuitive mother-tongue learning process for English. It is a non-instructional, immersive methodology where the student learns through an experiential process.
Key Challenges: 
The current key challenge is the resource constraint to respond to the needs and to scale up the program. The program looks to expand its base in India and to reach out to South and Southeast Asian markets with similar needs.