Junior Achievement Company Program is the flagship program of Junior Achievement Kenya. Junior Achievement Kenya is part of the wider global Junior Achievement network, which is dedicated to empowering young people through experiential, hands-on programs which focus on entrepreneurship, work readiness, and financial literacy.
The Junior Achievement Company Program provides Form 3 students with the opportunity to build their own businesses and in doing so realize the opportunities and realities of work and life in the 21st Century. Junior Achievement works with the Ministry of Education to deliver the Company Program in public secondary schools. The program currently operates in 253 schools across Kenya spanning low-income and middle-class districts in both urban and rural areas.
Junior Achievement provides teacher training and a program manual to enable schools to take ownership and implement the Company Program, which is typically run as an extra-curricular club. Volunteers serve as mentors to support implementation and provide inspiration to students. Many of the volunteers are program alumni who share their own Junior Achievement experiences with the students.
The program runs for 15 weeks and contains 4 phases:
- Organizing the company structure: creating a company name; establishing the mission and vision; interviewing for key positions (eg. President (CEO) and Heads of Departments).
- Developing a business plan (eg. product planning, marketing strategy, compensation plan, and conducting market research)
- Managing the company: at this stage students begin to transact and manage all operations of their company. They develop company bylaws and make sales presentations to other students.
- Liquidating the JA Company: 10% of the profits are dedicated to Corporate Social Responsibility, and students actively undertake CSR work in the community, for example painting a children’s home.
In the final phase of the program, all participating schools convene for a competition. Each school presents a company annual report to a panel of judges drawn from both the public and private sectors. Competitions are run from regional centers, with winners selected from each region to participate in the national competition. A winner is also chosen from the national competitions to represent Kenya in the Junior Achievement Africa Regional COY Competitions.
Beyond the Company Program, Junior Achievement Kenya also runs programs for upper primary students, secondary students, university students. Additionally, Junior Achievement Kenya reaches out of school youth through job shadowing, business information sessions, and out of school events. To date, Junior Achievement Kenya has reached 170,000 youth.
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CEI approaches in action
- 24,712 learners served between 2011-2012
- 866 mentors
- 253 patrons
- 40 Alumni participating as volunteers
The program launched in Nairobi and Mombasa with 23 schools participating and has now expanded nationally to include 253 schools. The program is working to incorporate ICT with online quizzes for pupils.
Junior Achievement’s aspires to have all secondary schools in the country participate in their program. To accomplish this they are working with the Ministry of Education, Kenya Secondary Heads Association (KESSHA), and UNICEF to ensure that the program is integrated into the curriculum delivered in all schools across the country. Junior Achievement is also in the process of creating a TV program that will go live on national TV to inform all Kenyans of Junior Achievements work and the opportunities they provide for Kenyan youth.
Monitoring & Evaluation
M&E tools include: Pre and Post questionnaires, annual and quarterly reports, visits to the 235 schools every week by JA staff, alumni and mentors.
Each school has a patron whose main responsibility is to run the club and report to JA Kenya secretariat directly
Standardized Assessment Performance - Literacy | Students are exposed to a saving culture, budgeting skills, and critical thinking skills.
Standardized Assessment Performance - Numeracy | Students are able to learn profit and loss statement and balance sheets.
Enhances employment by granting alumni the ability to start and run their own enterprises
Students who graduate from the programs return to mentor other students
Increasing numbers of students every year in JA clubs