gidimo

gidiBrains is the learning suite of gidimo; a downloadable learning and lifestyle app. gidiBrains provides rich content (based on the Nigerian education curriculum) to learners. Specifically, resources such as past examination questions and study guides are provided to users free of charge.
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Year launched: 
2013
Launch country: 

CEI Plus Status

Program Results Status
Monitoring and Evaluation Reporting
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Implementer: 
GidiMobile Ltd.

Location Data

State/Province: 
Nationwide
City: 
Nationwide
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Program Description: 

gidiBrains is the learning module of gidimo, one of Nigeria’s first mobile learning platforms. The gidimo app is backed by gidiServer, a cutting-edge world-class knowledge-repository in cloud, which delivers multimedia content to any mobile device anywhere in the world on demand.

As a downloadable app, gidiBrains provides rich content based on Nigerian education curriculum to learners.  Specifically, resources such as past examination questions and study guides are provided to users free of charge. Practice questions for widely taken standardized certification exams, such as ICAN, CISCO, and GMAT are also avaliable. 

By developing mobile knowledge content and a unique and proprietary “question-base”, gidiBrains  is able to provide content across Africa, at close to zero incremental cost. Thus by partnering with developmental institutions to develop content, knowledge can be provided to target markets at an almost zero price point.

Due to its scalability, it is a promising solution to address the challenges of poor education quality in Nigeria.  While it is difficult to scale physical educational infrastructure fast enough to meet up with demand, the gidiServer scales digitized learning content instantly with any learner who has a mobile phone of any type.

The platform went live on May 7th 2013, and without any marketing, garnered 2300 downloads from across the country within two months. gidimo was founded by a young electrical engineering PhD, and start-up funds were raised from working professionals with a social concern.