Digital Divide Data (DDD) delivers digital content, data and research services to clients worldwide, while enabling talented youth from low-income families to access professional opportunities and earn lasting higher income. This model, pioneered by DDD in 2001, is now called “Impact Sourcing” and has been implemented by dozens of firms around the world. DDD’s approach is unique in that it incorporates a comprehensive program of employment and higher education to support high school graduates without the means of pursuing a college degree to obtain college degrees, professional careers and lasting higher incomes.
There are an equal number of male and female participants in the program. DDD also makes an effort to recruit people living with disabilities across its owned offices. The initial training focuses on ICT, English and soft skills, lasts between 3 and 8 months. Upon graduating from DDD training, trainees can be hired by DDD and are encouraged to pursue higher education paid for through a combination of scholarships from DDD, salary from work at DDD and loans.
After graduating from university, DDD employees can continue working at DDD or often go on to bring their skills to other employers. The majority of DDD’s monitoring and evaluation focuses on the program’s impact on the quality of life of DDD graduates. The skills that DDD graduates gain as part of the DDD program allow them to earn roughly four times more than the average citizen in Cambodia, Laos and Kenya and as a result, they break the cycle of poverty. Since 2001, DDD’s program has increased lifetime earnings for youth in Cambodia, Laos and Kenya by a projected total of more than US$300 million.
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CEI approaches in action
DDD uses a systematic process of testing, home visits, and interviews to target the poor. DDD works with NGO and education partners in Cambodia, Laos and Kenya to identify individuals from low-income families who would be interested in receiving training.
$6m earned income
DDD was founded in Phnom Penh, Cambodia in 2001. It has since expanded to Laos, Kenya and the U.S.
DDD is considering expanding its business model to Peru in 2014, where it will be able to capture Spanish-language work.
Monitoring & Evaluation
DDD monitors results through an annual qualitative and quantitative survey given to current program participants and program graduates.